41 BILLION LBS of carbon
is produced by gas roasting every year
87% LESS CARBON
Eliminated by roasting fully electric
80% OF FARMERS
Live below the poverty line
THE COFFEE INDUSTRY IS ONE OF THE MOST EXPLOITIVE INDUSTRIES IN THE WORLD - both for the coffee farmer and for our planet.
Millions of people around the world rely on the coffee industry as their sole livelihood but economic volatility, climate instability, and supply chain constraints threaten the sustainability of our industry and the lives of those who depend on it.
We are helping to eliminate the carbon footprint of coffee roasting, end the cycle of poverty in the coffee industry.
We do that be roasting fully-electric, carbon free coffee, and partnering directly with coffee farmers to pay them an actual living wage.
What This Means for the Cup in Your Hand:
When you order a coffee at Heretic, you're not just getting a drink. You're participating in making sure both the coffee farmer and the planet are cared for.
From the farm that grew it, to the electric roaster that processed it, to the volunteer barista who made it, every step has been shaped by the question: does this do more good than harm?
How We Source Differently:
We source our green coffee through a Living Income Pricing model, meaning the price we pay is benchmarked not just to market rates, but to what a farmer actually needs to cover their cost of production and live a stable life at home: food, education, housing, all of it.
We believe that what you pay for coffee is a moral decision. And we're committed to making ours reflect that.